Mike G
Petrified Pine
Ensh*ttification: the deterioration over time of goods and services. For example "Nitromors was an effective paint stripper until it went through the process of ensh*ttification".
"Google was a useful search engine until ensh*ttification allowed businesses to distort the results".
"Deezer was a wonderful competitor to Spotify until ensh*ttification set in".
"Stanley made the world's best planes for more than half a century, but then bowed to the pressures of ensh*ttification in the 1970s".
Ensh*ttification's meaning can be adjusted with prefixes, and suffixes:
"Cascamite was ensh*ttified 20 odd years ago, but has since gone through a process of disensh*ttification and returned to it's previous quality". Presumably, the accountants within the organisation who resisted the process of disensh*ttification could be described as antidisensh*ttificationites.
Given the state of the world at the moment, I can see this word coming in very useful. For once in their lives Australians may have contributed something useful to the lexicon.
"Google was a useful search engine until ensh*ttification allowed businesses to distort the results".
"Deezer was a wonderful competitor to Spotify until ensh*ttification set in".
"Stanley made the world's best planes for more than half a century, but then bowed to the pressures of ensh*ttification in the 1970s".
Ensh*ttification's meaning can be adjusted with prefixes, and suffixes:
"Cascamite was ensh*ttified 20 odd years ago, but has since gone through a process of disensh*ttification and returned to it's previous quality". Presumably, the accountants within the organisation who resisted the process of disensh*ttification could be described as antidisensh*ttificationites.
Given the state of the world at the moment, I can see this word coming in very useful. For once in their lives Australians may have contributed something useful to the lexicon.